Let’s face it — when your car breaks down, your life breaks down.

For this online bank, vehicle service contracts were the overlooked stepchild. The marketing team had long struggled to articulate the need. Their VSC covers auto parts that fail when your warranty falls short.

The campaign lived on pre-roll, radio, and six second cut-downs for social scrollers.

A VSC can be a confusing product. To help make it simple, we put together these friendly videos.