Affinity
Creative Director | Art Director
A cat wearing a fat suit. Oil portraits modeled after Howard Taft. A movement against the cuddly and the diabolical. Our Fat Cat campaign encouraged people to belong to something better.
Don’t Give Your Money to a Fat Cat
Don't Pay for a Fat Cat's Ridiculous Overhead
During our fat cat years with Affinity, the credit union (the largest in New Jersey) saw a 92% increase in average annual membership with a 21% decrease in cost-per-acquisition.
