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Sallie Mae

Creative Director | Copywriter | Art Director


When we started with Sallie Mae, public perception was at an all time low. Employee morale was even worse. The brand needed help.

After repositioning them with a higher purpose (making college happen), we created a two-pronged attack. First, an internal initiative to re-energize their employees and leadership. Then, an external project to connect them with students and families. For more on that story, see the case study video.


Kendal's Story

Bridging the Dream Scholarship Story

Bryana's Story

Kayla's Story

Quinton Story


In 2015 company-wide survey showed a 31% increase in company pride from the previous year.

9 out of 10 employees agreed they have an important role to play in delivering the brand promise.

97% of respondents participated in some type of internal brand launch activity.


Sallie Mae Case Study

Employee Kickoff: How we got the whole company behind the mission


Who Will You Become? :30
A year later, we took the assets we had and combined them with compelling statistics to create 30 second ads tackling the benefits of college.