Due to an NDA, we’ll have to call this brand Company X.

Company X, a leading consulting firm, was launching its new startup-focused practice. With an international partners conference coming up, they needed to make a big impression — demonstrating both their expertise in Silicon Valley and their strategic value to the firm.

Understanding our audience as a group of clever problem-solvers, we created an oversized, startup-themed, crossword puzzle printed on whiteboard vinyl.

Inside our informational hand-out, we printed the clues, giving the global partners a reason to walk away with our collateral materials and wrack their brains during coffee breaks.