Reader's Digest is known for its humor, short reads, and intriguing content. You may pick it up to kill some time, but it is surprisingly hard to put down.

The TV pulled inspiration from the comedy of silent films. For print, digital, and direct mail, we always teased actual articles from the magazine, knowing the content spoke for itself.

The campaign delivered a 35% lift in new orders, 69% increase in digital subscriptions, 20% increase in newsstand sales, 35% grew subscriptions through readersdigest.com, and a 35% lift in subscription renewals.

And the campaign won five Tellies.