TradeStation, the online brokerage and trading platform, always had a niche following of active day traders. But recently, growth had become stagnant. To introduce ourselves to a new audience, we rebooted the brand, updating our interface, simplifying our pricing, and redesigning our identity.
To celebrate our fresh look, we invited people to get their own fresh look, while taking a fresh look at our new platform. The Fresh Look Barbershop was three days of free haircuts, shaves, blow-outs, hair extensions, and of course, blue hair coloring.
For visitors waiting or just passing by, our wall of blue wigs offered plenty of selfie opportunities. And to get people testing out the platform, we ran simulated live trading competitions for prizes.
By staging the event in the Oculus—where 400,000 commuters and shoppers pass through every day—we sidestepped the crowded financial networks, and engaged a whole new set of eyes.
Case Study Video
Role: Copywriter We supplied visitors with iPads in our lounge to destress and find focus.
Role: Creative Director, Crossword Writer
Due to an NDA, we’ll have to call this brand Company X.
Company X, a leading consulting firm, was launching its new startup-focused practice. With an international partners conference coming up, they needed to make a big impression, demonstrating both their expertise in Silicon Valley and their strategic value to the firm.
Understanding our audience as a group of clever problem solvers, we created an oversized startup-themed crossword puzzle printed on whiteboard vinyl. Inside our informational hand-out, we printed the clues, giving the global partners reason to walk away with the printed materials and wrack their brains during coffee breaks.